How to Delve Into Blogging Business in Nigeria and Make Money.

Blogging is on the lips of everyone associated with information technology and everyone who is interested in the dynamics of communication. As the world shrinks into a global village, people are always open to better ways of sending and receiving information. Over the years, with the proliferation of the new media, people have been spoilt with options. Selective exposure ensues and no one can deny it is, in fact, nourishing to every society. Blogging has come to stay in Nigeria and it is not a coincidence that many people in Nigeria have embraced it. Many Nigerians depend on blogs for daily news items. It should not surprise you that most people mould their opinions based on information emanating from blogs. Blogging is so flexible that one can do just anything on the platform. You can rant, advertise, publicize, sensitize. You can package messages in various different clever and creative formats to achieve a planned effect.

Blogging is a very popular topic with many Nigerians these days. This is majorly because it creates an enabling environment for ordinary people to share their thoughts and/or ideas online. This article is going to hold you by the hand and show you how to start and keep a blog cum make money from it. A blog is a viable marketing tool for people and businesses. Though the popularity of blogging is largely because it offers ordinary people the opportunity to become stars in their own rights as well as make a reasonable living from their blogs, blogs mirror many societies. However, cub bloggers often do not have what is required to start and keep a blog as well as achieve planned goals. Succeeding in the blogging business takes a lot of time, patience, nurture and strength of mind. Blogging is not about just posting articles on your blog or copying other people’s posts to your blog.. But the blogging business takes a lot of efforts in creativity and self-motivation. Money does not just roll into your bank account as a starter. But if you keep feeding your audience overtime, you create traffic and you will definitely earn your dues before long. Knowing how to start and keep a blog is therefore as previous as diamond.

                                                         Brief History of Blogging.

According to Webdesigner Depot, which captured the brief history of blogs, explained that blogs have become an integral part of online culture. Practically everyone reads blogs now, whether they’re “official” news blogs associated with traditional news media, topic-based blogs related to one’s work or hobbies, or blogs purely for entertainment, just about anyone you ask has at least one favorite blog. But it wasn’t always so. Blogs have a relatively short history, even when compared with the history of the Internet itself. It is only in the past five to ten years that they have really taken off and become an important part of the online landscape.

It’s generally recognized that the first blog was Links.net, created by Justin Hall, while he was a Swarthmore College student in 1994. Of course, at that time they weren’t called blogs, and he just referred to it as his personal homepage. It wasn’t until 1997 that the term “weblog” was coined. The Word’s creation has been attributed to Jorn Barger, of the influential early blog Robot Wisdom. The term was created to reflect the process of “logging the web” as he browsed. 1998 marks the first known instance of a blog on a traditional news site, when Jonathan Dube blogged Hurricane Bonnie for The Charlotte Observer.

According to Emma Onwuka,, blogging has a relatively short history in Nigeria, even when  compared with international blogs. If you say there are over hundred thousand Nigerian blogs on the web today, you would be forgiven for it is not an overestimation. There is no better time to talk about blogging in Nigeria if not now that the numbers of Nigerian blogs have skyrocketed. Right from the year 2012, according to easyspace records; 62% of business owners now own and run blogs.

The 2000s marked the emergence of blogs as a result of free blogging platform Blogger.com launched in 1999 by Evan Williams and Mog Hourihan of Pyra Labs. Initially, it was personal photos, family pictures, and life experiences that were shared online through blogger.com blog and picasa web album. In 2002: fashion blogs began to emerge on the internet. Some group of Nigerians in Diaspora began to set up blogs. This attracted many Nigerian bloggers.

In 2003, Google purchased Blogger.com and acquired AdSense from Oingo Inc. Google matches Ads to blog content. AdSense made it possible for bloggers without huge platforms to start making money from when they start blogging (however, payments to low-traffic blogs were not very large). When some bloggers started making money from their blogs, the number of Meta blogs increased. Many Nigerians began to put up their own niche blogs on entertainment, fashion and style. Later on, Tech and How-to blogs followed. Blogs became bigger when another today’s popular blogging platform, WordPresss was released on May 27, 2003. It became fun and competitive. Best Nigerian bloggers usually bag awards at the end of every year; nominations were done through blog readers’ rating. Some group of Nigerian bloggers organize the award and price giving.

In 2005, Nairaland forum, an online community created by Seun Osewa joins the trend. Many Nigerian bloggers seeing how promising Nairaland is going to be joined. Today, the biggest online community forum in Nigeria is Nairaland.

In 2006, all blogger blog were associated with Google accounts and were moved to Google server. By the middle of 2006, there were 50 million blogs according to Technocrati’s State of the Blogosphere reports. Between that middle of the year 2006 and 2008, there are over hundreds of Nigerian blogs on the web. Some of today’s top ranking Nigerian blog sites were created in 2006 after Google pronouncement of monetization of blogger blog contents

                                         How to Start and Keep a Blog in Nigeria.

Starting a blog is one thing and keeping it is another. Below are the steps to starting and keeping a blog in Nigeria in the position of Torchbanks:

Step One:  Know What You Want To Blog About

Whatever you choose to blog about must of interest to you. You must love what you want to blog about. Try as much as possible to create your blog around something that interests you or something you are passionate about. You could even be an expert in that field.

Step Two: Choose Your Blogging Platform

Once you have understood what you want to blog about, you would need to choose the platform on which your blog will be established. There are several platforms online to choose from (Blogger, Tumblr etc.). But don’t be carried away, WordPress is still the best.

Step Three: Get a Domain Name and a Web host

You need two things to create a blog. This is your domain name and a web host. These are actually the only thing you will have to pay for while creating a blog.  Your domain name will be your unique blog address where people can easily find you online. For example, Facebook domain name is www.Facebook.com. Your own domain name will be (www.yournewblogname.com). Your domain name is very important because It defines your brand. Like the popular saying goes… the first impression matters a lot. It’s your first impression on your readers.

Step Four:  Install WordPress

By now, your domain is available but not yet accessible on the internet. It’s until you install the WordPress software before it can become visible! The good thing is WordPress is pre-installed for you if you’re using BlueHost. These are one of the benefits that are not available with other hosting companies. After the checkout page, BlueHost will notify you to create a new password for your account. Once that’s done, you can then use the details to log into your account whenever you want to. After logging in, you’ll be shown some free WordPress themes by Bluehost to choose from. Please feel free to ignore them by skipping it.

Step Five: Customize and Choose a Blog Theme

By now, you already have a blog, but what you have is a blank blog. What you need to do now is log in and customizes your blog.

Step Six: Add Your First Post and Pages

This is where the actual blogging begins. In this step, you will learn how to write your blog post and at the same time get familiar with the WordPress admin interface.

Step Seven: Coming Up Content Ideas

This is practically where the work starts. You should know, coming up with content is actually time-consuming, that’s why I emphasized on being passionate about your blog topic. If you feel you don’t have the time to come up with content, you can outsource it and let other people write it for you.

Step Eight: Generating Traffics To Your Blog

Once your blog is loaded up with content your next task should be about traffic and how to generate lots of it. You probably won’t start seeing reasonable result because your blog is still a new one. It takes a few months, around 3- 5 months before Google can fully identify with your blog. But pending that time there are other ways at which you can generate traffic to your blog which includes sharing post on social media; answer questions on Quora; focus on getting Backlinks; collecting email on your site for re-visit and promoting your site through sponsored ads.

                                                       How to Monetize Your Blog.

Apart from the spotlights or stardom that comes with blogging, it is important a blogger invents ways to make money out of it. There are many ways to do so but The Invoice answers all the questions of this sub-topic on the best ways to monetize your blog:

1. Google Adsense.

Google AdSense is a revenue-sharing opportunity for publishers in the Google network. Google place ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages. In turn, you get paid a small amount when the ad is either displayed on your page or clicked on.

2. Affiliate Marketing.

Affiliate marketing is when you recommend a product or service to your audience using special tracking links, and then get a referral commission for every time someone buys after clicking your link. You can find a list of popular affiliate marketing programs in Nigeria here.

3. Sponsored post & banner ads.

When you have a good amount of traffic and terrific influence over your audience, other companies will pay to sponsor a blog post or your website. They can sponsor your entire site, which would cost them more, or a single page. Some just have advertising.

                                             Types of Blogs That Make Money in Nigeria.

The types of blogging that you can make money from in Nigeria are as follows:

• Health, Sports and Fitness
• Diet and Nutrition
• Food and Healthy Eating
• DIY and Crafting
• Home Decor
• Beauty and Fashion
• Lifestyle
• Personal Development
• Parenting

 

                                                                        Conclusion.

If you are looking for a less capital-intensive business or a safe way to make money online at your comfort in Nigeria, delving into blogging business might just be the safest and best way out. One beautiful thing about having a blog is that you do not need an expensive budget. It is not capital-intensive. Depending on your financial muscle, you can start with as little capital as possible. In fact, opening a blog business in Nigeria is a calculated risk compared to many other businesses. All blogging needs you to do is work hard – less harder than even a banker or a doctor. As a blogger, you must recognize the importance of human interests in your write-ups. You must write about things people and/or your audience are interested in.

It is as clear as a shallow stream that there are many ways to earn money from a website or blog. But many of these blogs require that you have traffic and an audience that is paying attention to you before they make any money. This is why a blogger must be religious in his/her blogging dealings. Do not start what you cannot finish.